In the 2016 letter, Father Christmas announces the arrival of a new polar bear cub, Roly, at the North Pole. When Roly meets Father Christmas at the Frost Ball, he learns about the importance of believing!
Letters are signed by Father Christmas, then hand-addressed, stamped, and franked by the elves. The finishing touch is added when the elves emboss the letter with the one word that every child wants to hear in the build-up to Christmas – that they have been NICE.